Post by account_disabled on Dec 28, 2023 1:30:47 GMT -5
Spotify listeners have looked forward to learning more about and sharing their listening habits at the end of the year. In Spotify reported million listeners engaged with Wrapped thats million more listeners than . Whilst Spotify Wrapped is fascinating and lots of fun it definitely showcases the power of personalisation in marketing. Spotify Wrapped Spotify released Wrapped in as a successor of their Year in Music campaign intending to create FOMO fear of missing out. Wrapped leverages app data to bring their customers a personalised summary of what theyve been listening to throughout the year.
It usually includes a users favoured artists most listened to songs their favourite genres and top podcasts if any. This changed the game for Spotify Every year users cant wait to see and share their Wrapped leaving nonusers feeling like theyre missing out. It created a domino effect drawing new users to Mobile App Development Service download the app use it for longer and get their custom Wrapped at the end of the year. Having new graphics and colour combinations year on year makes Wrapped feel that bit more exclusive once youve missed it its gone But Wrapped hasnt changed too much over the.
Ayears Spotify knew it worked and theyve stuck with it. And Spotify ensures their content is responsive and easy to share with the click of a button to generate an insane amount of user generated content UGC. can learn from Spotify Wrapped Dont sleep on UGC Make your content shareable Give your audience something to talk about Social media is key Each year Wrapped gets bigger and bigger with more users joining the party. In Wrapped saw percentage increases in the total number of posts engagements potential impressions and unique authors making it the best year yet.
It usually includes a users favoured artists most listened to songs their favourite genres and top podcasts if any. This changed the game for Spotify Every year users cant wait to see and share their Wrapped leaving nonusers feeling like theyre missing out. It created a domino effect drawing new users to Mobile App Development Service download the app use it for longer and get their custom Wrapped at the end of the year. Having new graphics and colour combinations year on year makes Wrapped feel that bit more exclusive once youve missed it its gone But Wrapped hasnt changed too much over the.
Ayears Spotify knew it worked and theyve stuck with it. And Spotify ensures their content is responsive and easy to share with the click of a button to generate an insane amount of user generated content UGC. can learn from Spotify Wrapped Dont sleep on UGC Make your content shareable Give your audience something to talk about Social media is key Each year Wrapped gets bigger and bigger with more users joining the party. In Wrapped saw percentage increases in the total number of posts engagements potential impressions and unique authors making it the best year yet.