Post by account_disabled on Dec 25, 2023 3:16:29 GMT -5
Perhaps the clearest example is the campaigns carried out by Coca Cola; The most popular soft drink brand in the world has achieved so much popularity that it does not need to reinvent itself in order to maintain the loyalty of the public. Rather, the company seeks to generate advertising messages to remind people that Coca Cola is part of many people's lives. 4. Reactivation campaign Compared to a maintenance strategy, the reactivation campaign is used in very specific cases, especially in crisis situations or on special occasions. In more detail, with these types of advertising campaigns we can celebrate or commemorate a holiday - such as Christmas or Mother's Day -, or we can launch it in situations that affect your brand or society in general.
Broadly speaking, it seeks to attack a theme in the short term and breaks with the brand's usual programming. As a recent example, several brands carried out communication Phone Number List strategies with the aim of encouraging the population to protect themselves against COVID-19, and even interaction dynamics on social networks to make the quarantine period more bearable. Example of a relaunch advertising campaign, Sal Sol publication with text to generate conversation During the quarantine, Sal Sol carried out a reactivation advertising campaign to interact with its users via social networks. 5. Relaunch Of all the types of advertising campaigns, the relaunch campaign seeks to publicize some modification to the name, logo, colors, slogan, packaging, or other key characteristics of a particular brand, product or service.
Strong selling This strategy has the purpose of generating sales in the shortest possible time. Generally, a strong sales campaign directly encourages purchases, so that product acquisitions are generated in the short term. Carl's Junior hot sale ad promoting the 4 Home pack This Carl's Jr advertising piece is a clear example of a strong sales campaign. Credits: Carl's Jr. Mexico. By product type 1. Propaganda Propaganda or propaganda campaigns do not seek to encourage the purchase of a product or service, but rather to make people agree with an idea, person, etc. Because of this, propaganda campaigns are not commercial in nature, since they do not seek to generate profits. Here the goal is to permeate the audience and obtain followers or followers who identify with said ideals.
Broadly speaking, it seeks to attack a theme in the short term and breaks with the brand's usual programming. As a recent example, several brands carried out communication Phone Number List strategies with the aim of encouraging the population to protect themselves against COVID-19, and even interaction dynamics on social networks to make the quarantine period more bearable. Example of a relaunch advertising campaign, Sal Sol publication with text to generate conversation During the quarantine, Sal Sol carried out a reactivation advertising campaign to interact with its users via social networks. 5. Relaunch Of all the types of advertising campaigns, the relaunch campaign seeks to publicize some modification to the name, logo, colors, slogan, packaging, or other key characteristics of a particular brand, product or service.
Strong selling This strategy has the purpose of generating sales in the shortest possible time. Generally, a strong sales campaign directly encourages purchases, so that product acquisitions are generated in the short term. Carl's Junior hot sale ad promoting the 4 Home pack This Carl's Jr advertising piece is a clear example of a strong sales campaign. Credits: Carl's Jr. Mexico. By product type 1. Propaganda Propaganda or propaganda campaigns do not seek to encourage the purchase of a product or service, but rather to make people agree with an idea, person, etc. Because of this, propaganda campaigns are not commercial in nature, since they do not seek to generate profits. Here the goal is to permeate the audience and obtain followers or followers who identify with said ideals.